Przemyslaw Jaczewski
New Business & Strategy Director | CEDC International Brand Manager
- preparation and implementation of marketing strategies
- marketing audits
- marketing analyses
- cost effectiveness analyses
- SEM positioning strategies
- new business workflow coordination
- acquiring and maintaining relations with new business subjects
- building positive relations with current clients
- supervision on preparation dedicated projects and offers
- supervision on contracts’ legal background
2007 - 2009L’Oreal Poland, Mass Market Product Department, Garnier Marketing
Occupied job position: Product Manager
Key competencies:
- manager of Garnier Body Poland - biggest Garnier's body care market in the world
- author and manager of the projects: Skin’s favorite color, Garnier Fit, Garnier Body Dance
- Garnier brands management: 7 brands
- conceptual and strategic brand management in 6 months and a 12 months cycle perspective
- product life cycle management
- regional product customization
- sales promotion activities management for Polish mass market, POS materials production, cooperation with subcontractors
- marketing communication activities management in all media channels, cooperation with advertising agencies: press, outdoor, internet, TV
- copywriting
- sales forecasts management in a year cycle perspective
- creation and distribution of internal marketing materials in terms of sales & PR
- products logistics, marketing promotional materials management based on SAP system
- Garnier body & suncare budgets control
2006 - 2007Polkomtel S.A. in Marketing Strategy Department.
Occupied job position: Junior Data Marketing Specialist
Key competencies:
- product branding, preparation of promotional materials
- cooperation with advertising agencies, customer relationship building
- project management: preparation of promotion strategies in the meaning of conception marketing area
- copywriting
- webpage management
- sales reporting to the director
- preparation of TCOs and market analyses
- creation and distribution of internal marketing materials concerning iPlus offer